First off, let's talk about these cans. They're huge and festively decorated. I bought the cranberry lemonade flavor and it's brightly colored yellow, red, and orange. I heard that it looks like a soft drink and I guess at a glance it does, but it does say "12% alcohol" very clearly on the can. On NPR someone was complaining that a parent might see it and not even realize it was booze....they'd have to be really not paying attention if that was the case.
Then I popped the top and had to admit, it smelled very yummy....made my mouth water. I poured some into a glass and it looked and smelled, for all the world like strawberry soda. My guess was that it was going to probably taste something like Boone's Farm Tickled Pink. I was wrong. It tasted like nyquil....or if memory serves me correctly from my foolish youth, Richard's Wild Irish Rose. My husband also participated in the experiment, but after one sip, he was done. I am made of sturdier stuff and almost finished my glass. I can't imagine drinking an entire can of this swill. I dumped out the rest of the can down the sink.
And now....if you'll excuse me, I need to go brush my teeth.