I'm just sick and tired of the "Be all you can be crap".
You know as I do the kind of people on the front lines. When we lived in California, one of our best friends was a barrack rat (which isn't a a good thing to those who don't know) and we commonly found ourselves in the company of a few thousand Sea Bees stationed at Point Mugu. I bowled with them, we went out to dinner with them, and I befriended many of them. Most of our family and friends are related to military people, some of which are smart and work at the Pentagon.
But bottom line... is 98% of the people who sign up for the military, just "can't make it" anywhere else. It's not demeaning, it's life. Why do I work at a call center? Because a) I never finished college, b) fell in love, and gave up in Hollywood, c) my dad expected me to start working because he couldn't afford me to go to college alone anymore...
I either screwed up, wasn't capable enough... or just had circumstances that prevented me from becoming successful. I could dwell on that, but I don't. I work hard to overcome these things, and so do the majority of people in the military.
That's respectable.
But tossing some nice looking blonde behind and gun, and suggesting that "her beauty" is synonymous with the glory of joining the airforce seems silly to me.
Let's be honest. How about an article with a poster of a white kids with crooked teeth and a bottle cap eye glasses. The tag line can be "We'll fix your teeth, JOIN!"
Followed by a sub-sequent campaign about how they'll teach you to shoot things, drive big tonka toys, and generally act like 7 year olds but with multi-million dollar equipment. They even go so far as to show video game geeks should sign up and play for free because a remote military drone that can drop a "smart bomb" is "just like" Halo 3...
Come on.
November 12th, 2007, 12:58 pm