"Work for Will"
This ad oddly enough reminds me of the truly awful ads Apple ran for its iPhones earlier this year, in which bored rich guys in luxurious surroundings held pointless conversations with their Siri app.
Are these ads really supposed to appeal to average Americans? How? The average Americans I know are a ragged bunch, having lived for at least two decades on almost exactly the same pay rates, if they're lucky... While being forced to work longer, harder hours, often with less support from co-workers (who were down-sized, out-sourced, "right-sized" or whatever euphemism their HR goons dreamed up at the time they were kicked to the curb) and with less time off than ever. They live lives of stress and fear, and are told every day of their lives that working is a loser's life, that you can only matter if you have people working for you, or if you're getting wealthy by playing the investment game.
So far as I could tell no one I know would be ABLE to see these ads as being meant for them. Maybe Nokia and Apple WANT just to sell their bloody phones to people who have no need to work for their living. If so, why run their ads on national TV broadcasts? Makes me wonder...