Here's the kicker: This is taking place IN CANADA.
So, why is its first major advertisement showcasing men? The Chronicle Herald, which broke the news of the billboard—a photo of it taken by Herald photographer Ryan Taplin has been making the rounds on social media sites like Twitter—explained that it "features Paul Kent, the president and chief executive officer of the Greater Halifax Partnership, former provincial Liberal leader Danny Graham and Rob Batherson, the senior vice-president of public affairs at Colour, an advertising and communications company. Each of the men has donated to the university.”
I think these people must spend too much time near the American border. Why else would a man, caught in a BONE HEAD moment, try to rationalize his bone-headedness? It's like a man who's obviously lost, refusing to stop and ask for directions.
So yeah. I think it's time we all had a bit of a laugh at the expense of our friends to the north.