thesumofyourfears wrote:You WILL quibble about $2-3B difference at the corporate level, get my point? BIG DIFFERENCE on the bottom line, wouldn't your say?
Is 10% a big difference? It's certainly a difference - does it make any difference to any point you might care to make?
Are you disputing that McDonald's looks to have more profitable year than last year? If so what would you consider a reasonable estimate for 2010 revenues?
thesumofyourfears wrote:You can't stop at the op margin and use the 30% to justify your argument
Why not? It's a common metric used by investors to measure a company's operating performance.
thesumofyourfears wrote:...look further down the Income Statement and then the Cash Flow Statement ... The $ amount of 4,551,000
But if you insist let's look at net income. So 2009 net income was $4.5 billion. That's $237,800,000 (6%) more than 2008 which was $1,918,100,000 (80%) more than 2007, not bad profit growth given the economy. How did they improve profits? Not by increased sales, their sales are up over 2008 - but down slightly from 2007. Their profit increases have been achieved by reducing payroll - working staff harder, more part time employees, fewer benefits.
By any metric McDonald's is a wealthy company with a healthy balance sheet, excellent operating margin and good profit growth. But a (expletive) company to work for - or eat at. But hey there are lots of unemployed who should jump at a chance for minimum wage job with pitiful benefits just so you can buy an unhealthy meal at minimal cost.
What's your point? Do you actually have one?