Yesterday I went out to eat at a restaurant. On the table was a bottle of Heinz Ketchup. The label read, "Take a Selfie for Good". By posting a picture online with your Heinz bottle, Heinz would donate up to $200,000 to Stop Hunger Now.
Did anyone else feel awkwardly uncomfortable after reading that?
That's right.... while you shovel your face full of food, you can relieve some of your middle-class burden by snapping a selfie on your mobile phone (likely quite expensive in itself) and Heinz will help those out who are too starving to afford their own meal at the restaurant (or even a bottle of ketchup). Don't do it and you're letting the poor people starve.
While I'm certain such campaigns are effective on some people, I suddenly lost all respect for Ketchup (and Heinz's public relations team) in that moment and grabbed a bottle of A1 instead (unfortunately Kraft owns them too). I know someone in marketing at their corporate office thought this was a goo…
Did anyone else feel awkwardly uncomfortable after reading that?
That's right.... while you shovel your face full of food, you can relieve some of your middle-class burden by snapping a selfie on your mobile phone (likely quite expensive in itself) and Heinz will help those out who are too starving to afford their own meal at the restaurant (or even a bottle of ketchup). Don't do it and you're letting the poor people starve.
While I'm certain such campaigns are effective on some people, I suddenly lost all respect for Ketchup (and Heinz's public relations team) in that moment and grabbed a bottle of A1 instead (unfortunately Kraft owns them too). I know someone in marketing at their corporate office thought this was a goo…