They really are beautifully delicious, it's just that they're a tad tiny for $7. |
At Emma Key's they've got a lot of really awesome things going on. Great architecture, beer, they let the children (and adults) draw on the pavement with chalk, they serve diet Cheerwine, and the staff was super friendly. It's location in a residential neighborhood of UNCG is kind of cool, but parking is hit-or-miss, with no parking-lot. The menu is your typical posh nosh hamburger of copy-cat burgers like The Penguin's Pimento Burger (Charlotte), or Carl's JR's BBQ Bacon Cheeseburger. You can get an egg on you burger like in Germany, or settle for some French fries with ranch dressing. It all sounds great. The concept is witty and chic. There's a potential for amazing things to happen here, you can feel it, but something gets in the way: the food.
It looks better than it tastes. The ranch was the winner of this combo. |
The truth is the food was just meh. I mean, this is one of those times where expectation definitely exceeds reality. They've got a food review from the local paper (N.R., or maybe Yes Weekly, I do not recall) hanging on the wall that they point out to you when you walk in (though I haven't found it online), they exclaim on their website they were voted the number one cheeseburger in the Triad. It should be amazing, but it wasn't. Now before I offend anyone (I may have already done it), I wanted to point out some other reviews. When I came home I really wanted to find out why such a highly revered restaurant didn't make the cut for me, that's when I found some reviews on Urbanspoon:
- Food was mediocre. Service was the worst I've ever had.
- The fries are above average but the burgers and shakes are not.
- The "homemade" chili on my burger was terrible.
- Not going back, over-priced, slow, grumpy service.
Of course there's also many positive reviews (they hold a 91% on Urban Spoon), and to-each-their-own. I'm curious about the financial success of the venture, as that itself would paint a picture of the restaurants success. The owner even responded to one of the bad reviews on U.S., saying they've grown more than they expected, suggesting I'm completely wrong, but...
Exactly how do you obtain a flat-top? As far as buns go, I preferred the Brioche at Big Burger. |
Here's my opinion:
- I paid $40 for four people (two adults, two children), and that's a lot of money. The portions were tiny (the burgers), and the fries were separate.
- The burger (I purchased the Lone-Star) was not unique in flavor or taste, and lacked sauce.
- The fries were great, the ranch was awesome, but I ordered Three-Way with Chili, Bacon, & Cheese. Sounds awesome, till you realize the chili is nothing but mashed and seasoned beans.
(Record screech.)
Let me pause for a moment and explain something. I can handle the spaghetti-like chili often placed on burgers and hot-dogs in the South (see review of Burger Spot). I may not like it, but I can deal with it.... but BEANS, on a BURGER? ARE YOU FLIPPING INSANE??? (See I have no censor.)
I mean, I suppose if you love beans... but chili, especially condiment chili (traditionally known as hot-dog sauce) is not supposed to have beans in it (it's somewhere in the 10 Commandments). In fact in all of my existence, and all of my travels, I have never had chili cheese fries with mashed beans on it. I just can't fathom this! The Gordon Ramsey voice in my head was cursing silently in response to the idea that everything I ever fantasized in a chili fry had been destroyed. The idea you place the word gourmet on a burger, and don't even grasp the consequences of the chilimageddon you've accidentally set in motion bothers me beyond words. Cooking 101: chili has no beans. PERIOD.
It made the whole dish almost inedible for me. The idea was great, it's just that the recipe (and execution) isn't there. Truthfully, that was the problem the entire time. I kept getting excited about the idea of a super awesome burger (after-all they're $7 a piece), but kept getting disappointed. I love the idea of a huge plate of fries with chili and cheese (which they did bring), but began to cry when I tasted what looked like Kal Kan on the French fries.
It's not that it can't be saved, it's just they need some better recipes, and more bang for the buck. I really had high-hopes for Emma Key's considering I'm entering my senior year at UNCG, but alas it just disappointed me.
My last few moments at Emma Key's was in the toilet where I discovered toilet paper on the floor and just a rather disheveled women's room. I've been search everywhere for the best burger in NC, and Greensboro, and while it troubles me to say this, Greensboro just doesn't have what it takes yet to become No. 1 in my opinion.
If you're going to go to Emma Key's, my recommendation is order anything but the chili burger or chili fries. The Lone-Star taste good, but needed more sauce. Expect to pay $7 for a burger + $7 for a fry (which can be split) + Drink. They do have beer which is nice, but my recommendation would be go for the Bucket O'Water on the back shelf for free (technically .25 for the cup). I've never drank from a bucket before. That's an experience which much like the chili will make you go WTF?