Trader Joe's Greensboro. Put it in UNCG.

So before you completely pass of my title with laughter and cynicism, consider these facts:

• UNCG already has several major companies embedded in the campus, like Bojangles, Starbucks, Subway, Pizza Hut, etc. There is a small convenient store, but lacks any full size grocer.
• This is for a student population of over 20,000 students and faculty, all which would likely use Trader Joes. Friendly's per capita population can't even come close to comparing.
• The location, is close to shopping centers, both on High Point Road, Friendly, Battleground, and Downtown. In fact, it's ground zero. It's also free-way accessible (as well as major arteries) unlike the Friendly Center area via several streets. (Both 29 and 40/85)
• The culture of both student life, and Trader Joe's seems to coincide with one another. (Tree hugger, bike riders, whom are too pretentious to shop at Food Lion.)
• Considering the type of employee, Trader Joe's is likely to hire, having students indebted to the national government, constantly available, with no transportation issues seems like a win-win situation. Seriously, do you think those spoiled brats over in Friendly Center are going to work very hard when mommy and daddy are loaded? Come hire from the poor school where we're glad to run a register to pay for student loans.
• There's no competition. No grocery stores anywhere near here. Seriously. 
• They may be rich over on Friendly, but we have crap loads of student aid. Plus half of us haven't learned proper money management, and are easily enticed by novelty retailers such as Trader Joe's. (Repeat, 20,000 students with "free moneyz" as my classmates call it, and who are ready to consume corn-nuts and east Guatemalan water suckle smoothies like you've never seen before.)

I'm sure there are other reasons too, but I can't think of a better place to put a Trader Joes than in UNCG. Heck put it down the street, just within walking distance. Screw those rich Friendly people.